No matter where the company operates, you need exactly the same approach to market entry, don’t you? Well, not necessarily. Language, currency, culture, and politics – every single location presents a unique set of challenges and opportunities. Simply using the same market-entry strategy over and over is a mistake.

Successful leaders know it’s the inside information that makes all the difference. That means local expertise about how that market operates, and the factors influencing it. Whenever you enter a new market, developing a tailored strategy means you leverage those factors. This allows you to anticipate risks and maximize opportunities.

By the end of this course, you’ll be able to:

• Define the purpose of a market-entry strategy
• Develop the right market-entry framework for your product
• Recognize how you can leverage the role of a robust localization strategy to optimize the success of your market entry

Why take this course?

With each new domestic or international market entry, having the right strategy is key. So, if you’re a senior business leader, or a manager or team leader at any level, this course is for you. You’ll learn why strategy development makes sense, how to identify the right framework, and why each new market challenge is a chance to supercharge market expansion.

10 mins | SCORM | Takeaway Tasks